SEO - Search Engine Optimization and Positioning Service
Is simply having a Web site
enough? No. Your site MUST be properly optimized (making it search
engine friendly and compatible) for search engines and directories before
you even consider submitting it. Whether
a new site or an old site, our staff can help you to expand your reach
on the Internet.
| The Internet is a enormous
place to advertise for a comparably low price when you consider
how much TV, newspaper, magazine and radio advertising costs. When
you advertise on the Internet your product/services reach the whole
world 24 hours a day and you have the capability of updating your
Web site content in 24-48 hours. It would cost a fortune to update
a magazine ad much less have it done so fast! |
Once a new Web site is submitted the major search engines
it can take up to 9 months for your site to be given ranking consideration.
Are you willing to wait that long just to see how you did?
Optimize
your site right the first time to enjoy the potential traffic later.
SEO - basic info
What
is Search Engine Optimization?
An optimized Web site is one that "obeys" all
the rules of the search engine algorithms. It has a better chance of being
indexed and spidered by search engines thus capturing potential targeted
traffic. This is a direct result of careful keyword selection and analysis
along with several necessary site elements.
What keyword phrases do you want users to find your
Web site with in the search engines?
What do you want potential visitors to type in a search
engine to find you?
Once you can answer those two questions you're on your way
to optimizing your Web site for the search engines. We practice ethical
search engine optimization and avoid ALL trickery to obtain short-term
high rankings. We believe that our methods prove themselves for clients
wanting a long time presence in the search engines.
Your Web site should be well organized, easy to read
and understand that doesn't violate search engine rules.
Please view our client
rankings. These are REAL TIME LIVE results.
Our Goal
Our goal is to have your Web site rank in the
top 20 (if you notice ALL of our clients are in the top 10) for your researched
keyword phrases.
First Consultation Free
We'll talk to you about the history of your site. Has it been registered
with the search
engines before? Did you violate any search engine practices in the past
that you are aware of? Have you ever paid for search engine placement or
keywords? Do you analyze your site's usage logs? At this point we'll determine
what your best course of action is to increase your traffic. We'll go over
your site and see what your current ranking is for search engine traffic
based on a scale of 1-10, 10 being the best. This score can be determined
in usually 5 minutes and is a general ranking based upon a quick glance
over.
We have a worksheet in our private client area to help
us determine the history of your site. Once you contact
us about our services, we'll send you the link, username and password.
The Many Parts of Search Engine Optimization Pre Analysis - Can we help you achieve your
goal?
- Client fills out online pre analysis form
- Site audience analysis, how competitive is the niche?
- Keyword phrases - what phrases does the client wish
to rank on
- PageRank examination, link-popularity and search engine
saturation analysis
Keyword Analysis
- We evaluate the keywords you submit to us to determine
your niche on the Internet
- These words are then analyzed to see if they're actually
searched upon
- Keyword phrases are tested for popularity
- Keyword phrases are tested for competitiveness
- Misspellings, plurals, tenses and other variations
of your keyword phrases are evaluated
- We develop a small set of keywords (up to 100 keywords)
for your site based upon the above
Meta Tags, Title and Copy
- Description and keywords Meta
Tag are created using your final keyword phrases
- Keyword relationship examined
- Keyword/keyword phrase rich copy is developed then
optimized
- Copy test for density, frequency, and distribution
- Optimized title is created using your keyword/keyword
phrases
Elements We Evaluate General
Design Elements
Keyword Phrase in Page Text
Link Analysis
Navigation and Architecture
and more... Elements We Create
- Links Page
- Meta Tags
- Optimized Link Text
- Optimized Titles
- Site Map
Reports
- Benchmarking
Keyword Phrase Report
- 6 months later Keyword Phrase Report
- Benchmarking
Inclusion Report - What search engines is your site in?
- 6 months later Inclusion Report
and much more! We will
discuss some of our other methods when you become our client. We like
to keep some of our strategies and formulas to ourselves as we believe
we have a unique and successful approach to drive targeted traffic
to your site.
| In order to optimize your Web site, we'll need to analyze and
research your keywords (based upon the information you provide us
ur search engine optimization worksheet) and optimize certain
elements of your site. |
|